As technology advancement continues, trends in networking adjust to it. Apart from face-to-face meetings, there are many other ways of forming and maintaining a broad network, such as social media platforms, phone or video calls, etc. Some are better than others. Let’s see how professionals interact with each other these days and why.
10. 84% of professionals prefer face-to-face meetings.
Nothing is as effective as face-to-face communication. According to the various face-to-face communication statistics, most professionals think nothing can replace talking in person. Surprisingly, only 7% of information is communicated verbally, 38% through the way words are spoken, and 55% through facial expressions.
11. Ideally, 70% of conversation should be work-related, while 30% should be about personal matters.
This 70/30 rule comes in handy for a person to demonstrate their professionalism, passion for what they do, and an honest willingness to connect on a deeper level. However, such networking trends also show that personal matters should never be confused with private ones. Positive energy derives from passion, and relationships are built on trust and loyalty.
12. 61% of marketers thought that in-person events were the most effective marketing channel.
Additionally, 85% of executives, senior managers, and board members think networking is the key to success. They’re so important that marketers spend 21% of the marketing budget on live events. According to the same face-to-face networking statistics from 2019, 57% of businesses that used event technology managed to save 200 hours annually. Furthermore, 20% of companies saved 360 hours or more every year due to event technology.
13. 78% of recent graduates said that networking was a factor in their job search.
College students should be aware that networking is essential and should try to grow their network by including professors, fellow students, parents, or school administrators. As the same college networking statistics indicate, the bigger a student’s network is, the faster they’ll get a job after graduation. Especially since 85% of job positions are filled through contacts and networking.
14. 72% of people were affected by a person’s looks and handshake.
Since communication in person is the most desired form of networking, people pay attention to details such as body language, eye contact, facial expressions, and even business cards. Leaving a good first impression when meeting in person is crucial.