digital marketing stats
By Raj Vardhman | October 8, 2019 | 0 Comments

28+ Digital Marketing Statistics Every Marketer Must Know in 2020 & Beyond

Marketing, as a whole, plays a vital role in the running of any kind of business. Today, business owners who follow useful digital marketing statistics will understand that marketing can help boost both their ROI and customer growth. 

Just like traditional marketing, its digital counterpart involves strategic planning and investments. Business owners can easily reach out to many people and build loyal customers while still making a huge profit. The main advantage of digital marketing over the traditional one is access to a huge customer base without the need for huge investments.

However, it is important to stay familiar with digital marketing stats because, for a business owner or entrepreneur, digital marketing can be a bit tricky if they are unaware of the relevant factors. For this reason, we present you authentic and relevant statistics about digital marketing. 

These stats are aimed at helping you plan your digital marketing strategies. But before we dive into them, we will take a brief look at some of the most important ones.

Vital Digital Marketing Statistics

  • Small businesses using Google Ads spend $9,000 – $10,000 monthly 
  • Mobile devices were responsible for over 50% of all organic search visits in the first three months of 2019
  • 46% of advertisers are planning to increase investments in organic search results
  • About 61% of all mobile searchers are more likely to make contact with a local business if their website is engaging and mobile-friendly 
  • For every $1 spent on the Google Ads platform, brands make up to $2 on average 
  • Large-scale retailers are able to spend $50 million yearly on paid search on Google’s advertising platform 
  • 72% of all UK online ad spending will be via mobile by 2020
  • 70-80% of search engine users only focus on organic results 
  • Only 7% of search engine users will make it to the third page of the search results
  • On average, every online user is served about 1,700 banner ads each month but they only view about half of them. 

Digital Marketing Usage Statistics 

1. 28% of searches for an item nearby will lead to a purchase. 

The internet has made finding items easier. According to recent digital marketing statistics, up to 28% of searches for an item nearby will lead to a purchase. This is due to the presence of SEO, which businesses are now making sure to include in their marketing strategies. 

2. About 36% of marketers worldwide are actively making attempts to integrate both digital and traditional marketing channels.

Many find it hard to believe that the integration of both traditional and digital marketing processes can be carried out by marketers today. However, many marketers understand the benefits and innovations that such integration could bring to their businesses. 

According to top marketing facts, about 36% of marketers worldwide are actively making attempts to integrate both digital and traditional marketing channels.

3. On average, every online user is served about 1,700 banner ads each month but they only view about half of them.

Ads come in many forms. Most times, they take the form of banners that have a more significant impact on the attention of a user. Although many of these banner ads are served to users online, not all of them can produce the desired results. According to statistics, a whopping amount of 1,700 banner ads are served to each user online every month, but only half of them are viewed.

4. Small businesses using Google Ads spend $9,000 – $10,000 monthly. 

Today, lead generation statistics reveal that adverts make an efficient way to promote and easily increase the overall reach of a business. To many, it is no surprise that businesses spend thousands of dollars buying ad spaces. A study on the average financial budget of a typical small business using Google Ads showed that these businesses spend between $9,000 – $10,000 per month. 

5. 46% of marketers say images are a major part of their current marketing strategies. 

Although videos are also established as one of the greatest ways to optimize marketing campaigns, statistics on marketing have shown that about 46% of marketers around the world consider images to be a major part of their current marketing strategies.

6. 90% of companies used content marketing in 2016.

Content marketing is one of the many forms of digital marketing. Over the years, it has grown increasingly popular among businesses that seek cost-effective marketing methods. According to recent content marketing statistics, about 90% of companies used content marketing in 2016. Another research reveals that the number increased in 2017 and is still growing.

7.  In 2017, there was a 50% increase in online marketing budgets compared to 2016. 

Every year, companies feel the need to spend more money on online marketing. Due to the rising number of people adopting the use of online marketing strategies, 2017 online marketing stats show that there was a 50% increase in digital marketing budgets when compared to 2016. This goes a long way in showing that digital marketing is fast becoming a major part of most businesses across the web. 

8. Large-scale retailers are able to spend $50 million yearly on paid search on Google’s advertising platform.

According to Wordstream, large retailers are able to spend $50 million yearly on the use of paid search from Google Ads. Digital advertising revenue is regarded expensive because some keywords cost $50 or more per click.

Statistics on Digital Marketing 2019 

9. Mobile devices will account for 72% of digital ad spending in 2019.

Mobile devices play a huge role in the generation of internet traffic. Research on advertising platforms in 2019 reveals that about 72% of digital ad spending in 2019 was aimed at mobile devices. This figure also correlates with existing social media advertising statistics.

10. 33% of users click on a paid search ad.

Search engines are known for bringing up relevant and very helpful results. Sometimes, these results might not give a straight answer to a search. For this reason, paid search ads were created to improve the user’s experience with a search engine.

11. 46% of advertisers are planning to increase investments in search results. 

Businesses that have placed ads dealing with search engines have experienced huge success rates in improving the reach of their business. Considering the fact that search engines generate a large percentage of the total web traffic, many businesses have invested in search ads as one form of mobile marketing or the other. And since this strategy brings positive results, about 46% of them are planning to increase investments in this marketing channel.

12. Mobile devices were responsible for over 50% of all organic search visits in the first three months of 2019.

Since the introduction of smartphones into our modern world, the internet has experienced rapid growth in both website traffic and organic search visits. The latest digital marketing stats reveal that mobile devices were responsible for over 50% of all organic search visits in the first quarter of 2019. 

Digital Marketing Demographic Statistics

13. 37% of online spending in Europe and the US is made through Amazon.

Online spending has made the purchase processes easier. Users do not have to go through hassles just to buy a couple of items for themselves. Amazon is known to be one of the top shopping companies worldwide. However, both Europe and the US account for a large part of its number of online purchases. 

Although a lot of online searches have led to the purchase of items nearby, facts about online spending show that 37% of online spending in Europe and the United States is made through the Amazon shopping platform.

14. 72% of all UK online ad spending will be via mobile by 2020.

According to the recent digital marketing statistics for the UK laid out by Soaronline, about 72% of all UK online ad spending will be done via mobile by 2020. The UK is known to have a large number of internet users. Studies suggest that the web traffic generated from the country is mostly the result of the use of mobile devices. This will most definitely remain the case a year from now.

Digital Marketing SEO Statistics 

15. 72% of marketers have agreed that relevancy serves as a determining factor for SEO performance.

Writing a blog for relevant search items is a great way to improve SEO. Of course, this might take research, but most facts concerning SEO show that relevance is key. About 72% of marketers have agreed that relevancy comes as the biggest factor for the performance of SEO.

16. 70-80% of search engine users only focus on organic results.

Organic results are known to bring the most relevant answers to users’ queries on search engines. For this reason, most business owners are figuring out the top ways to optimize their content for search engines, as this better supports their b2b content marketing tactics

Knowing that 70-80% of search engine users only focus on organic results is another reason for them to improve their content. Adopting an integrated content strategy is a sure way to optimize content for this purpose. 

17. Search engines account for 93% of the total web traffic. 

Before we move onto more interesting digital marketing stats, it may be helpful to know that search engines are responsible for about 93% of web traffic. Search engines like Google and Bing account for a large percent of this figure. In one word, they are actively involved in the engagement rate of users on the web.

18. 84% of people will abandon a purchase if they deal with an unsecured platform. 

Maintaining security is the most important commodity on the web. Although Google marks websites without HTTPS as “not secure,” many would still upload their details to such sites to purchase items. 

There are a lot of people willing to engage in shopping cart abandonment the moment they see the website is not secured. Internet marketing stats suggest that 84% of them are willing to do this. 

19. Only 7% of search engine users will make it to the third page of the search results.

Search engines have a good number of pages that include various results for search entries of any user. Most users prefer to go with search query matches that they find on the first page of search results.

Digital marketing statistics estimate that only 7% of search engine users will make it to the third page of the search results. This is one of the main reasons that businesses do their best to create a solid SEO strategy. 

Amazing Facts On Digital Marketing

20. The number of inbound links for a company’s blog can rise to 97%.

According to top inbound marketing statistics, the number of inbound links for a company’s blog can rise to 97%. Large-scale companies have made use of this technique to help improve their blog traffic. As a result, the audience can only grow.

21. About 61% of all mobile searchers are more likely to make contact with a local business if their website is engaging and mobile-friendly.

Marketing strategies suggest that first impressions are very important if you are looking to build loyal customers. Many digital marketers do this by ensuring all of their platforms are well structured and detailed. 

Their website also plays a huge role in obtaining potential customers, as statistics for marketers report that about 61% of all mobile searchers are more likely to make contact with a local business if their website is engaging and mobile-friendly.

22. On average, for every $1 spent on the Google Ads platform, brands earn up to $2. 

Advertising is a good way to keep growing your audience. Many brand owners have a budget laid out when dealing with adverts. Today, online marketing statistics show that, on average, for every $1 spent on Google’s advertising platform, brands earn up to $2. 

23. 73% of consumers do not like pop-up ads.

Pop-ups are great for catching the users’ attention. However, many of them find such advertising forms as rather disturbing and forceful ways to market services or products. For this reason, up to 73% of consumers do not like pop-up ads. 

24. The average word length of content that ranks among the top 10 Google search results is 1,890 words. 

Digital marketing statistics show that the average word length of content that is among the top 10 Google results is 1,890 words. As you can see, posting short-form content pieces is not going to do you any good. Instead, you should focus on creating long-form, well-researched, engaging, and informative content that will grab your visitors’ attention. The longer they stay on your page, the better for your ranks.

How is Digital Marketing Different From Traditional Marketing?

25. Traditional marketing generates 50% fewer interactions with customers. 

Many have found that traditional marketing is a whole lot different from digital marketing. A recent study on both forms of marketing revealed that traditional marketing creates 50% fewer interactions with customers than digital marketing. This shows that there is a huge difference between the two, as digital marketing provides more interaction and engagement with customers. 

26. Websites using video content have an average conversion rate of 4.8%. 

Looking at mobile conversion rates, websites have many ways to improve a business. Compared to the 2.9% conversion rate of websites that do not use videos, the average conversion rate of websites using video content as part of their marketing strategies is 4.8%. According to existing data, this can greatly help turn potential customers into buyers.

27. Infographics have three times as many shares and likes than all types of content. 

Digital media statistics show that infographics receive three times more likes and shares than all other types of content. These are now widely used across the internet to convey concise information about various subjects. Infographics are mostly fun to read and easy to digest, even if you’re not particularly interested in the subject they present.

28. Social media platforms received over £8.5 billion from paid adverts in 2016.

Social media marketing statistics estimate that social media platforms racked up over £8.5 billion from paid adverts in 2016. This has gone a long way in showing how much paid ads are widely used by many businesses across the globe. Today, this number is rising, and so is the number of dollars being spent. Marketers are sparing no expenses as they seek to harness the power of social media.

How Effective is Digital Advertising?

29. Businesses have improved brand lift by 31% with digital advertising.

Digital marketing has brought huge changes to the way brands handle their business. One of the many forms of digital marketing is online advertising, which has helped brands improve both their reach, as well as the engagement level in their content. According to Investpcro, the effectiveness of digital advertising has caused a 31% brand lift for various businesses.

Conclusion

Marketing is a tough process to handle. Getting a marketing sherpa or using special guides laid out by experts is crucial for understanding how you can gain control of the marketing of your business. Digital marketer is one of the top 11 remote jobs for digital nomads with average salary from $40,000 to $120,000.

Business owners also need to understand the fact that just like traditional marketing, they can get the best out of digital marketing if they invest in it. This can come in the form of adverts, as adverts on social media and search engines are known to grow audience within a short time.

 The above digital marketing statistics were carefully studied and selected to give you better insights into what digital marketing truly has to offer. As a brand owner, adopting the use of digital marketing today is the greatest way to help your business take a huge leap toward success.

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