digital marketing stats
By Raj Vardhman | December 8, 2020 | 0 Comments

25 Dazzling Digital Marketing Statistics

Marketing plays a vital role in running any kind of business. Today, business owners who follow useful statistics about digital marketing understand that marketing can boost both their ROI and customer growth.

Just like traditional marketing, its digital counterpart involves strategic planning and investment. Business owners can easily reach out to many people and build a loyal customer base while still making a considerable profit.

However, it is important to stay familiar with digital marketing statistics because digital marketing can be tricky for a business owner or entrepreneur if they are unaware of the relevant factors. 

For this reason, we present to you these relevant statistics about digital marketing. They will let you in on the most important aspects of digital marketing as it stands today.

Vital Digital Marketing Stats: Editor’s Choice

  • 17% of customers abandon a brand they like if they have just one negative experience with it
  • Around 90% of mobile users don’t know where they will buy a product before browsing for it
  • The revenue for digital advertisement in 2019 was $124.6 billion
  • 12% of search queries have featured snippets
  • 70% of B2B marketers say that the content quality matters more than its quantity
  • 18% of marketers cite excellent ROI from their email marketing
  • 68% of people would rather learn about a new product or service by watching a short video
  • The 25–34-year-old male demographic makes up 19% of the Facebook user base, the largest on the platform.
Digital Marketing Statistics

Digital Marketing Stats: Consumers’ Online Habits

1. People are 26% more prone to viewing ads on Twitter than on any other major social media platform.

(Sprout Social)

Twitter frequenters seem more likely to view ads than other social media platforms’ users. As social media advertising statistics show us, there is a 26% higher likelihood of viewing an ad on Twitter than on other platforms.

If you want to take advantage of this fact, keep in mind that Twitter also has a relatively low engagement rate of 0.048%. Topics like alcohol, higher education, and hotels garner the most engagement.

2. When deciding to buy from a brand, 28% of consumers will consider how said brand treats its employees.

(Deloitte)

Nowadays, consumers expect brands to align with their values more than ever before. The statistics on marketing confirm this: almost a third of consumers will consider how a brand treats its employees. They may dig around a company’s history, its workplace diversity statistics, or anything in between.

Fewer people (20%) examine the brand’s environmental policies before deciding to buy from it. Meanwhile, a smaller portion (19%) wants to know how a company treats the community it operates in.

3. Adding a professional email signature to employee signatures leads to 15% increase in leads and 22% more clicks.

(Wise Stamp

It also boosts email replies by 32% and increases the social reach by 10%. 

When people read your email for the first time, they will want to learn more about you. One way to give them this information is through the signature. You can share your company name, job position, social media accounts, website address, and so many other details to generate instant credibility. If you make a good first impression, you will get more replies and clicks. 

So, use a good email signature manager that automatically adds an attractive signature to every email you send. This is especially necessary while doing cold outreach.

4.  Conversion rates on mobile are 1.82%.

(Monetate)

Mobile traffic is now larger than ever, and it shows no signs of decreasing any time soon. But despite that, mobile conversion rates are significantly lower than those on desktop devices. At 1.82%, they make up around half of the desktop rates.

It isn’t evident why this is the case. But the most likely culprit may be relatively small screens. The tiny display makes it difficult to navigate the buying process with confidence.

5. Over 84% of organic traffic happens via Google.

(Net Market Share)

It’s not much of a surprise to learn that Google dominates the search engine market. But one of the more fascinating digital marketing facts highlights how hopelessly behind it is its competition.

Baidu, Bing, and Yahoo, the three most used search engines, make up 15% of the total share, leaving the remaining 1% or so to all the rest. 

6. 17% of customers would abandon a brand they like after only one negative experience.

(PwC)

When it comes to purchasing, people today enjoy a slew of options for practically every kind of product or service. Therefore, it makes sense that many customers have no doubts about abandoning a brand at a moment’s notice.

All customer experience and social media marketing stats point that around 17% of customers leave a brand after just one bad interaction. If it’s several bad experiences, the abandonment rate soars to 59%.

7. The average cart abandonment rate is 69.57%.

(Baymard Institute)

The average shopping cart abandonment rate of 69.70% sounds alarming. A portion of these people change their minds for various reasons (high fees, complicated checkout, or similar), but the truth is a little more comforting.

Namely, these people don’t abandon their cart due to poor service. Rather, they simply shop around online and do price comparisons, neglecting to retrieve their cart.

8. Around 90% of mobile users don’t know exactly where to buy a product before looking for information about it.

(Think with Google)

As it turns out, most mobile users don’t have a specific brand in mind when buying a product. Instead, they make a choice only after doing some browsing to find the best option. This is where mobile marketing can come in and scoop up some of these leads.

9. 13% of people would more likely purchase on social media if an advertisement included a buy button.

(HootSuite)

The little things can make a real difference, but a buy button isn’t exactly a tiny detail. The buy button can lead to a significant increase in purchases. It helps both you and a consumer.

According to social media marketing statistics, a lot of people agree that a buy button helps. Namely, 13% of them would buy on social media if there was a buy button.

10. With 19%, 25–34-year-old males make the largest audience on Facebook.

(We Are Social)

Digital media statistics indicate that adult males make up the largest part of the Facebook audience. They comprise nearly a fifth of the platform’s entire user base. The 18–24 male population isn’t too far behind with 14%.

The female user base is a bit smaller, with adult women between 25 and 34 making up 13% of the total user base.  

11. Only 0.78% of people clicked on a Google search result on the second page.

(Backlinko)

Everybody in the business knows that SERP’s first page is the holy grail of SEO. Sadly, the second page is quite the opposite. The SEO statistics reveal how much more traffic the 10th ranked result gets than the 11th.

The data for second-pagers is discouraging. Only 0.78% of people ever click on a Google result they find on the second page. Meanwhile, the first result soaks up approximately 31.7% of all clicks.

Digital Marketing Statistics

Content and Video in Digital Marketing Statistics

12. 91% of marketers make use of content marketing.

(SEMrush)

Content is king. You’ve probably heard this a million times by now, and you won’t stop hearing it any time soon if the marketing facts and stats are anything to go by. As it turns out, 90% of marketers’ strategies include some sort of content.

Interestingly enough, many use content, but few seem to know how to use it properly. Only 9% of marketers are completely satisfied with their content plan, while almost 38% think theirs is average.

This is why content marketing is so important and it’s imperative to be understood the right way.

13. 59% of marketers plan to add videos to their marketing tool arsenal in 2020.

(Wyzowl)

Video content is getting more and more love from advertisers, and deservedly so. Studies and surveys have confirmed that videos can be among the most effective digital marketing tools when implemented correctly.

This is why so many marketers already have plans to include videos in their strategies in 2020. In fact, as many as 59% of them.

14. In 2019, 56% of businesses started spending more on content marketing.

(Content Marketing Institute)

Content marketing deserves the overwhelming praise that goes its way. Thus far, it has proven itself as a remarkably effective marketing strategy. Then, it’s no wonder that more and more businesses want to scale up their content generation.

As the content marketing stats indicate, 56% of companies invested more resources into content creation in 2019. Meanwhile, 37% increased their budget for their content marketing staff.

15. 54% of marketers connected with their audience via live video.

(MotionCue)

Video is one of the most profitable formats you can use in your marketing. But live video is steadily climbing its way to pre-recorded video’s level of potency, even threatening to overtake it in that sense. Almost 78% of businesses that use it have already lauded its effectiveness.

Although a new thing in the marketing world, live video is something worth knowing. That’s why this is one of the more useful statistics for marketers. Moreover, that’s why 54% of marketers have already tried it out.

16. 68% of people prefer learning about a new product or service through a short video.

(Single Grain)

Short videos offer a range of advantages. One of the main perks is the video’s ability to go through all the relevant information quickly. As per the productivity statistics, most people don’t want to waste time when there could be a better way to gather info.

Some pretty interesting digital marketing stats demonstrate the idea that short videos perform better in these ways. The most revealing one states that almost 70% of people want to learn about a product by watching a brief video than by reading about it.

17. 70% of B2B marketers prioritize the quality of content over its quantity.

(Content Marketing Institute)

The majority of B2B marketers understand that content quality dictates how well it sells. This is why the content marketing statistics show that 70% of these marketers care more about content quality than its quantity.

However, looking a bit more into the data, we can see that information accuracy is the top priority for B2B content. The vast majority of 94% consider that fact-checking their content is pivotal.

18. 94% of B2B content marketers changed their tactics because of the coronavirus pandemic.

(Content Marketing Institute)

There is hardly an industry that has not felt pressure during the coronavirus pandemic. In response to the outbreak, B2B content marketing tactics have shifted to suit the shaken online environment better.

Almost all B2B content marketers opted to apply different strategies. Around a quarter of them reported radical changes, while 69% modified their tactics slightly or moderately.

Digital Marketing Statistics

Useful and Interesting Digital Marketing Facts

19. 40% of marketers that implement visuals in their advertising strategies use stock images.

(Venngage)

Visuals make understanding content much easier, in addition to making it more pleasing to the eye. It’s no wonder that so many online marketing strategies emphasize the need to include images and videos.

Creating your own visuals is neither easy nor cheap if you want to do it properly. For that reason, around 40% of marketers simply turn to stock image websites.

20. 18% of marketers consider email marketing excellent for their ROI.

(GetResponse)

An email has a reputation of being outdated and ineffective for some reason. The truth is that those decrying that “email is dead” are very off base. Those swept up into marketing-related technology industry statistics quickly forget that email marketing is still around for a reason.

According to the email marketing statistics, almost a fifth of marketers get excellent results from their email campaigns. In contrast, only 4% said they had got a very poor ROI from email marketing.

21. 79% of marketers in North America primarily focus on inbound marketing.

(Digital 22)

Inbound marketing is widely used all around the world. That said, North America seems to make use of it a little more often than other parts of the globe. Judging by the inbound marketing statistics on the topic, 79% of North American marketers implement inbound marketing.

The next most prominent user of inbound marketing, Latin America, is tied with the next two, Europe and the Middle East. In these three regions, 74% of marketers swear by inbound advertising.

22. ABM has met or exceeded the expectations of 69% of its users.

(Demand Gen Report)

Many advertisers have found a link between ABM (Account-Based Marketing) and positive results. As the lead generation statistics for ABM users tell us, 69% of marketers feel that ABM has met or exceeded their expectations.

23. 12% of search queries include a featured snippet.

(Ahrefs)

Featured snippets are a bit of a wild card when it comes to SERP ranking. They give anyone in the top 10 results a chance to slide up to the top of the page, even before the first result.

As things stand right now, only a minority of searches result in a featured snippet. According to the internet marketing stats, a mere 12% of searches include these snippets.

24. Influencers with over 100,000 followers have proportionally lower engagement rates than those with less than 1,000 followers.

(Influencer Marketing Hub)

Influencers are a great marketing channel for several reasons. One of the most compelling is the devoted user base that trusts them when they recommend your product or service. 

But one of the more interesting things about influencers has to do with their engagement rate in proportion to their followers’ number on a platform. Those with fewer than 1,000 followers have significantly higher engagement rates than those with over 100,000 followers.

This disparity is the most apparent with Instagram influencers. “Nano” influencers have an average engagement rate of 7.2%, while “mega” influencers have a rate of 1.1%.

25. Digital ad revenue for 2019 was $124.6 billion.

(Interactive Advertising Bureau)

Digital advertising revenue has been showing growth year over year. In 2019, the sector raked in $124.6 billion. That was $17.1 billion more than the revenue in 2018, marking a 15.9% YoY growth.

Wrapping Up These Digital Marketing Statistics

Marketing is a challenging process to handle. Using special guides laid out by experts is crucial for understanding how you can control your business’s marketing.

The above digital marketing statistics were carefully studied and selected to give you a better insight into what digital marketing truly has to offer. As a brand owner, adopting digital marketing today is the greatest way to help your business take a significant leap toward success.

FAQ

The average amount advertisers spend on digital marketing is 10.5% of their budget. This means that a marketing agency should set aside roughly 10% of their resources for digital marketing. This budget would go toward creating effective content, SEO optimization, banner ads, and more.
Meanwhile, companies that aren’t exclusively oriented towards marketing should dedicate roughly 45% of their budgets to marketing in general, not just the digital variety.

For one, digital marketing statistics predict that chatbots and video content will become much more prominent (and necessary) in the near future. Furthermore, both Instagram and personalized emails will likely become even more relevant for advertisers.
Meanwhile, quality content will remain a go-to digital marketing staple in 2020. It still provides the best value for both customers and creators. Statistics suggest that video will soon emerge as the best form of content in terms of ROI.

Seeing how much people use the Internet and how many different ways there are to reach people on it, it’s clear that digital marketing has an incredible reach, one that by far exceeds more traditional channels of advertising.
As such, digital marketing is definitely worth the effort in 2020 and the foreseeable future, be it for marketing purposes or as a career choice for the individual advertiser. It is very effective at garnering more leads, spreading brand awareness, and maintaining the brand image you want to have.

There are a lot of countries that are suitable for good digital marketing. However, a few countries stand out as exceptional for marketers in this remit.
According to the relevant digital marketing stats, those looking for a profitable career in digital marketing will fare the best in the United States, Canada, the United Kingdom, and Switzerland. These countries have a very well-developed environment for digital marketing, so anyone looking to do their virtual advertising there should hope for success.

Digital marketing is a massive industry, given how much benefit there is to practice it. While determining its worth in the entire world is difficult, we can see how large it is in the United States.
At the moment of writing, all the data suggests that the United States’ digital advertising industry is estimated at around $87.1 billion. That makes up over 27% of the global digital marketing share, judging by the digital marketing statistics.

Leave a Comment