1. People are 26% more prone to viewing ads on Twitter than on any other major social media platform.
Twitter frequenters seem more likely to view ads than other social media platforms’ users. As social media advertising statistics show us, there is a 26% higher likelihood of viewing an ad on Twitter than on other platforms.
If you want to take advantage of this fact, keep in mind that Twitter also has a relatively low engagement rate of 0.048%. Topics like alcohol, higher education, and hotels garner the most engagement.
2. When deciding to buy from a brand, 28% of consumers will consider how said brand treats its employees.
Nowadays, consumers expect brands to align with their values more than ever before. The statistics on marketing confirm this: almost a third of consumers will consider how a brand treats its employees. They may dig around a company’s history, its workplace diversity statistics, or anything in between.
Fewer people (20%) examine the brand’s environmental policies before deciding to buy from it. Meanwhile, a smaller portion (19%) wants to know how a company treats the community it operates in.
3. Adding a professional email signature to employee signatures leads to 15% increase in leads and 22% more clicks.
It also boosts email replies by 32% and increases the social reach by 10%.
When people read your email for the first time, they will want to learn more about you. One way to give them this information is through the signature. You can share your company name, job position, social media accounts, website address, and so many other details to generate instant credibility. If you make a good first impression, you will get more replies and clicks.
So, use a good email signature manager that automatically adds an attractive signature to every email you send. This is especially necessary while doing cold outreach.
4. Conversion rates on mobile are 1.82%.
Mobile traffic is now larger than ever, and it shows no signs of decreasing any time soon. But despite that, mobile conversion rates are significantly lower than those on desktop devices. At 1.82%, they make up around half of the desktop rates.
It isn’t evident why this is the case. But the most likely culprit may be relatively small screens. The tiny display makes it difficult to navigate the buying process with confidence.
5. Over 84% of organic traffic happens via Google.
(Net Market Share)
It’s not much of a surprise to learn that Google dominates the search engine market. But one of the more fascinating digital marketing facts highlights how hopelessly behind it is its competition.
Baidu, Bing, and Yahoo, the three most used search engines, make up 15% of the total share, leaving the remaining 1% or so to all the rest.
6. 17% of customers would abandon a brand they like after only one negative experience.
When it comes to purchasing, people today enjoy a slew of options for practically every kind of product or service. Therefore, it makes sense that many customers have no doubts about abandoning a brand at a moment’s notice.
All customer experience and social media marketing stats point that around 17% of customers leave a brand after just one bad interaction. If it’s several bad experiences, the abandonment rate soars to 59%.
7. The average cart abandonment rate is 69.57%.
The average shopping cart abandonment rate of 69.70% sounds alarming. A portion of these people change their minds for various reasons (high fees, complicated checkout, or similar), but the truth is a little more comforting.
Namely, these people don’t abandon their cart due to poor service. Rather, they simply shop around online and do price comparisons, neglecting to retrieve their cart.
8. Around 90% of mobile users don’t know exactly where to buy a product before looking for information about it.
(Think with Google)
As it turns out, most mobile users don’t have a specific brand in mind when buying a product. Instead, they make a choice only after doing some browsing to find the best option. This is where mobile marketing can come in and scoop up some of these leads.
9. 13% of people would more likely purchase on social media if an advertisement included a buy button.
The little things can make a real difference, but a buy button isn’t exactly a tiny detail. The buy button can lead to a significant increase in purchases. It helps both you and a consumer.
According to social media marketing statistics, a lot of people agree that a buy button helps. Namely, 13% of them would buy on social media if there was a buy button.
10. With 19%, 25–34-year-old males make the largest audience on Facebook.
(We Are Social)
Digital media statistics indicate that adult males make up the largest part of the Facebook audience. They comprise nearly a fifth of the platform’s entire user base. The 18–24 male population isn’t too far behind with 14%.
The female user base is a bit smaller, with adult women between 25 and 34 making up 13% of the total user base.
11. Only 0.78% of people clicked on a Google search result on the second page.
Everybody in the business knows that SERP’s first page is the holy grail of SEO. Sadly, the second page is quite the opposite. The SEO statistics reveal how much more traffic the 10th ranked result gets than the 11th.
The data for second-pagers is discouraging. Only 0.78% of people ever click on a Google result they find on the second page. Meanwhile, the first result soaks up approximately 31.7% of all clicks.