The ability to advertise your products and services is the deciding factor in how successful your business venture turns out. While traditional marketing just about did the job at the time, the advent of the internet has totally changed how businesses market their services.

As a result, digital marketing has been one of the most revolutionary trends that the world has seen in recent times. Yet, one of the main benefits of digital marketing is that it fits in perfectly with another modern-day business trend — remote work. So much so, that remote digital marketing jobs have become commonplace worldwide.

Read on to find out more about remote digital marketing as a career path.

Roles

Digital Marketing Manager

Description

When it comes to remote digital marketing jobs, a digital marketing manager is in charge of developing, implementing, and overseeing all online marketing campaigns. They work toward business promotion and enhancing brand awareness within the digital space, driving website traffic, and managing all online marketing efforts.

General Responsibilities

• Developing and managing digital marketing campaigns.
• Manage branding and advertisements.
• Market and web analysis.
• Oversee websites and social media management.
• Discuss and negotiate with marketing partners.

Skills and Competencies

• Good computer skills.
• Leadership and management skills.
• Strong communication skills.
• Data and market analysis.
• Problem-solving skills.
• Require a bachelor’s degree in business admin, advertising, or a related field.
• Some employers may require a master’s degree in business admin or a related field.

Digital Marketing Assistant

Description

Following digital marketing remote jobs, we have the digital marketing assistant — a junior-level worker who assists the digital marketing team with administrative tasks and other business-related activities. They take on minor and extracurricular tasks on behalf of the digital marketing team to allow them to focus on core functions.

General Responsibilities

• Handle calls and emails on behalf of the digital marketing team.
• Performing administrative tasks.
• Conduct market research and analysis.
• Manage calendars, schedules, and reports.
• Updating databases, inventory, and spreadsheets.
• Composing and editing content.

Below is a list of qualities required for these digital marketing remote jobs:

Key Skills and Competencies

• Good written and oral communication skills.
• Good computer skills.
• Problem-solving skills.
• Good understanding of marketing.
• Proficient with MS Office and marketing software.
• Ability to follow instructions to the letter.

Content Marketing Manager

Description

A content marketing manager is in charge of managing all content produced by the company or business. His job is to increase brand awareness and website traffic by distributing content to appropriate platforms and gauging the results of marketing activity. As far as online opportunities go, remote content marketing jobs are one of the more important ones in a marketing team. 

General Responsibilities

• Managing digital content strategies on all platforms.
• Analyzing the market, competitors, customer behaviors, etc.
• Creating and managing editorial calendars and rosters.
• Overseeing content creation and publishing.
• Editing and maintaining a style guide.
• Monitor and analyze the performance of published content.

Key Skills and Competencies

• Good computer skills.
• Excellent oral and written communication skills.
• Leadership skills.
• Advanced understanding of SEO.
• Data and market analysis skills.
• Understanding of social media and website management.
• Bachelor’s degree in marketing or related field.

SEO Specialist

Description

An SEO specialist’s job is to review, analyze, and implement changes to website content so that they are fully optimized for search engines. Simply put, an SEO specialist’s job is to ensure that the company’s website and content show up at the top of SERPs. An SEO specialist is a fully remote digital marketing job and can be done primarily over the internet without the need for any physical presence.

General Responsibilities

• Improving the structure and usability of a website.
• Analyzing a website’s SEO performance and search engine results.
• Keyword research and finding target keywords for the website.
• Managing and creating SEO friendly content.
• Improving the link structure of a website and running link building campaigns.
• Working closely with other members of the digital marketing team and marketing department as a whole.

Key Skills and Competencies

• Top-notch computer skills.
• Good oral and written communication skills.
• Problem-solving skills.
• In-depth knowledge of search engine optimization.
• Familiarity with Google analytics.
• Experience with WordPress, HTML, Google Search console, SEMRUSH, and other SEO tools.

Affiliate Manager

Description

An affiliate marketing manager is all about managing the company’s affiliate programs — both external and internal. Remote affiliate marketing jobs require you to manage marketing relationships between your employees and their marketing affiliates. Marketing affiliates are other websites, firms, and individuals who earn commissions by driving sales traffic to your employer’s website and products.

General Responsibilities

• Managing communication and business relations between your company and affiliates.
• Monitor sales from affiliate websites and programs.
• Answer affiliate question and inquiries.
• Review affiliate applications.
• Recruit new affiliates and review existing ones.
• Compliance review.

Key Skills and Competencies

• Good computer skills.
• Excellent oral and written communication.
• Time management skills.
• Problem-solving skills.
• Good negotiation skills.
• Data analysis skills.
• In-depth knowledge of digital and affiliate marketing.
• Experience with website management.
• Bachelor’s degree in marketing, business admin or related field.

Lead Generation Manager

Description

Lead generation is a vital part of any marketing business and is another of the highly in-demand remote marketing jobs. Lead generation managers are experts who specialize in the selling and buying of marketing leads from clients to maximize their profits. They work closely with clients and oversee a lead generation team that utilizes leads in various aspects of marketing such as telephone sales, direct marketing, and online sales, ensuring that the leads are fully utilized and converted.

General Responsibilities

• Market research and analysis.
• Oversee and supervise a lead generation team.
• Work directly with prospective clients and customers.
• Document and report the results of lead generation efforts and campaigns.
• Analyze sales campaigns to identify new and potential leads.
• Cooperate with other marketing departments.

Let’s see which qualities are necessary for these types of digital marketing freelance jobs:

Key Skills and Competencies

• Excellent computer skills.
• Good oral and written communication skills.
• Leadership and collaboration skills.
• Experience with data and market analysis.
• Advanced knowledge of lead generation.
• Bachelor’s degree in business marketing or related field.

PR/Influencer Manager

Description

A PR manager is a public relations and media expert in charge of overseeing a business or company’s public image. He’s the media spokesperson for the business, ensuring the business always has a positive public image to boost chances of marketing success. This type of digital marketing job in a remote way of operating is vital for gaining more customers, clients, partners, and even employees.

General Responsibilities

• Implement and manage public relations programs.
• Create and review business promotion ideas.
• Draft and edit press statements, announcements, and releases.
• Counter negative publicity.
• Write speeches on behalf of business owners and leaders.
• Be a spokesperson for the business at events and press conferences.
• Oversee and manage a PR team.

Key Skills and Competencies

• Confident oral communicator and presenter.
• Good computer skills.
• Good written communication skills.
• Teamwork and organizational skills.
• Similar to remote digital communications jobs, being a PR manager requires a full understanding of social and mainstream media communications and relations.
• In-depth understanding of primary social media platforms.
• Ability to work in high-stress environments.
• Confidentiality.
• Bachelor’s degree in public relations, communications or related field.

Email Campaign Manager

Description

They plan, develop, implement, and manage email marketing strategies and campaigns. Experts in the use of end to end email marketing strategies, they help drive sales and customer engagement, ultimately making a profit for the business. Email campaign managers, just like other digital marketing jobs that are available in a remote environment, work closely with other factions of the company’s marketing and communications team to ensure the company’s entire marketing department is successful.

General Responsibilities

• Creating and managing email marketing campaigns.
• Oversee and manage an email marketing team.
• Collect and analyze data from email marketing campaigns.
• Ensure smooth relations between email marketing and other marketing efforts.
• Develop a lead generations strategy.
• Ensure prompt communication with client and partners.

Key Skills and Competencies

• Remote email marketing jobs require expert knowledge on email marketing and a sound grasp of digital marketing in general.
• Also, good computer skills.
• Sound oral and written communication skills.
• Leadership and teamwork.
• Experience and proficiency in marketing automation.
• Knowledge of SEO and Google analytics.
• Experience with HTML and content management systems.
• Bachelor’s degree in business marketing or relevant field.

Ad Campaign Manager

Description

Advertising campaigns are one of the most common forms of business marketing today, and Ad campaign managers are often the unsung heroes of the marketing department. Ad campaign managers plan and execute advertising campaigns to ensure the consistency and cohesion of all business and product adverts. Advertising campaigns are an essential source of revenue, which makes a huge chunk of this remote digital marketing jobs salary — hence why the campaign manager’s job is to ensure every advert is a step towards commercial success.

General Responsibilities

• Planning advertising campaigns.
• Help create advertising tools like logos, mottos, and billboard designs.
• Leading an ad marketing team.
• Regulating advertising budget.
• Researching the market for new advertising opportunities.
• Discussing and negotiating with advertising partners.
• Overseeing all advertisements through media agencies such as social media, websites, billboards, TV, radio, etc.
• Work closely with other marketing colleagues to ensure all marketing and advertising efforts are in perfect sync.

Key Skills and Competencies

• Adept with a computer.
• Oral and written computer skills.
• An extensive understanding of ad campaign management and marketing.
• Leadership and teamwork.
• Prior experience working in remote marketing like remote brand marketing jobs, remote advertising, remote affiliate marketing, etc.
• Experience dealing with media agencies and business partners.
• Bachelor’s degree in advertising or related field.

Digital Marketing Strategist

Description

Strategists are the experts working behind the scenes of every digital marketing campaign. They identify market trends, measure resources, and come up with the best and most effective way to successfully market their brand and products. A lot of research and data analysis goes into being a digital marketing strategist; their job is all about figuring out the best marketing strategies given the digital assets at the marketing team’s disposal.

Below is a list of duties and qualities that these digital marketing jobs from home entail:

General Responsibilities

• Perform meticulous research on the market competitors and marketing trends.
• Perform audits on the company’s digital assets.
• Plan marketing strategies that include all channels and digital assets available based on your research.
• Update and maneuver marketing efforts to further boost sales and engagement.

Key Skills and Competencies

• Solid computer skills.
• Great oral and written communication skills.
• Experience in strategic marketing roles.
• Knowledge of social media marketing, website design, and HTML.
• Experience in remote email or remote ecommerce marketing jobs.
• Proficiency in Google Analytics and SEO.
• Bachelor’s degree in marketing, communications, PR or a related field.

Remote Digital Marketing as a Profession

Digital marketing is one of the most vital parts of business marketing today. Before the advent of internet marketing, other more traditional forms of marketing were used to promote both businesses and products; including billboards, radio ads, and posters, which are still commonplace in marketing today.

Now, remote digital marketing is one of the latest developments in the online marketing industry as it allows businesses to employ marketing experts from anywhere in the world to promote their products. As a remote digital marketer, you can reside in the US and still apply for various remote digital marketing jobs in the UK, or you could even live in Canada and apply for a remote digital marketing job in Africa; the possibilities are endless, and the flexibility it offers is highly beneficial for both employer and employees.

Best Communication Softwares for Digital Marketers
Being on a remote marketing team demands consistent communication to ensure all marketing efforts are in sync. Here’s some of the best communication software for digital marketers:

Hootsuite

When it comes to social media management, it doesn’t get any better than Hootsuite. This software allows you to create a virtual workspace where you and your team can communicate, assign work, and work on group projects together. You can also link your team workspace to your band’s social media platforms like Twitter, Instagram, and Facebook and post content created directly from your workspace.

Slack

Slack is ideal for just about any form of teamwork- or business-oriented collaboration, and remote digital marketing jobs are no exception. Slack aims to bring work and communication together, and it’s a brilliant way of being up to speed with co-workers. Moreover, it can accommodate hundreds of remote workers at the same time and is highly customizable, allowing you to create different channels and workspaces for different facets of your business. Slack also has video, and audio call features, allowing you to track all business-related communications without too much hassle.

Trello

Trello is a fairly basic yet effective tool. Its clean UI helps you communicate with others and organize tasks more easily compared to other tools. Trello allows you to create a dashboard where you can separate projects based on labeled tags. You can label a job as “urgent,” “to be assigned,” or whatever you wish. Trello is also good for part-time workers who aren’t invited to the main business workspace; people working on a remote digital marketing internship, for example, can use Trello as a substitute for Slack or Hubspot.

Basecamp

Files can easily get misplaced — hence why teams look for tools that help them store and sort info. With Basecamp, all projects and tasks can be seen in a single dashboard, giving you a bird’s-eye view of just about everything going on in the workspace. This way, you know who’s working on what and everything is easily accessible to everyone from a single page. In simpler terms — basecamp is a fantastic tool, especially for remote entry level digital marketing jobs.

Asana

Asana has one of the best business-oriented interfaces out there, allowing you to assign tasks, give deadlines, communicate, and create your own CRM system. One of Asana’s best features is the “my task” view, which gives every team member a clear view of who is assigned to what and the exact requirements and deadline for ongoing projects. It also allows you to create your very own “to-do list.”

Best Time Management Tools for Digital Marketers

Adapting to a role as a remote worker can often be tasking, especially when it comes to the time-management department. Whether you work remote digital marketing jobs part time or full-time, you will have to prioritize time management in order to ensure punctuality. Here are some of the best time management software for digital marketers.

Harvest

Harvest is an easy-to-use time-tracking software with invoicing and timesheet features. Moreover, it makes billable time tracking and invoicing easy, but it’s also great for casual time management. You can also view your time-tracking to analyze your work history. Harvest can also integrate other apps you use daily such as Slack, Asana, Twitter, etc.

Hubstaff

Hubstaff allows both you and your remote team to track time spent on group projects together. Probably the best tool for remote jobs, and besides time tracking, Hubstaff also has other interesting features; it allows you to store files, screen activity, and assign and receive tasks. Hubstaff also uses a productivity calculator that can help calculate your efficiency.

Tick

Most time-tracking softwares rely on one or two unique features. Well, Tick’s trump card is its real-time budget tracking that helps allocate time to a project, as well as assign a budget cap. It’s an ideal tool for remote digital marketing jobs where pay is determined on a per hour basis. Tick has a lot of other helpful features as well, including a relatively simple interface, an effective messaging system, and other collaborative features. Tick isn’t free mind you, yet it’s well worth the price, and it’s compatible with both Android and iOS.

Toggl

This time-tracking tool helps you optimize your work time and give you an idea of how much your time is worth. Toggl was built for collaborative work and group time tracking, with its primary goal being team productivity. Toggl’s “report” feature is one of its main advantages, as it shows you a breakdown of its time tracking results; a great feature for most virtual digital marketing jobs. You can request your report at any time, and the app will display what clients you worked for, what project it was, hours spent, what website you visited, and many more in a clean and detailed graph.

Time Doctor

Time Doctor is your perfect do-it-all solution for tracking time as a remote digital marketer. With Time Doctor, you monitor and see the exact amount of time you spent on any given project, talking to clients, time spent on individual websites, and even time used during work breaks. One of this tool’s biggest advantages is that you can sync it with other popular remote tools like Asana and Trello, giving you the ultimate time and task management system.

Remote Digital Marketer’s Preferred Payment Methods

Remote marketing jobs aren’t like regular jobs, hence why there are no surprises that they don’t get paid like the regular staff. While cash and check are often the go-to payment methods for mainstream workers, salaries for remote workers are often paid in neither of these two methods, with other forms of payment being preferred, including the following:

PayPal

PayPal is the most common form of online payment out there. It’s a third-party electronic platform that guarantees a swift and safe transfer of money. PayPal allows your employer to send you funds through a safe web space with just a few clicks, all you need is an approved PayPal account on both ends, and you can send an invoice to your client at any time and receive payments. Once the payment is in your account, you can withdraw funds to your bank account.

Payoneer

When freelance digital marketing jobs are concerned, Payoneer is Paypal’s number one market rival. Another e-payment platform, Payoneer is the most common alternative for PayPal, as it also enables a fast and easy transfer of funds between two parties. PayPal and Payoneer are fairly similar, with their fee structures being the only major difference. Making a Payoneer account is relatively easy, and you can start receiving payments for a low price with zero deposits.

Skrill

As far as marketing popularity goes, Skrill isn’t quite on the level of PayPal or Payoneer but still remains a lucrative behemoth in the online merchant business. Skrill also lets you transfer funds internationally at the press of a button. However, the major advantage of Skrill is that it’s available for use in a lot more countries than Payoneer and PayPal. So, if you’re looking to apply for a remote digital marketing job in Europe, for example, you don’t need to worry about payment even if you reside on another continent; either Skrill, PayPal, or Payoneer will likely operate in your country of residence. Nevertheless, Skrill is generally more lenient in payment regulations but charges more in transfer fees.

Bank Transfer

Wired bank transfers are also an option if the other three options aren’t viable. Today, international and even local bank transfers aren’t as popular as they once were. However, it remains a quick and effective way of transferring funds. Bank transfers can be particularly useful when transferring large sums of money, which online merchants might have trouble processing or might charge large fees.

Tips and Things to Know About Being a Remote Digital Marketer

Despite the detailed guide above, there are still a few things you might want to know about remote digital marketing:

What should I consider when looking for Remote Jobs in Digital Marketing?

While being a remote worker is often painted as easy and straight-forward, a lot of things can easily turn your dream remote job into a nightmare. Being a remote worker demands that your work-life balance is in perfect sync. Here are a few tips to help you during your job hunting:

Before taking the first steps of your career as a remote marketer, there are a few things you need to ask yourself. What expertise do I have in digital marketing? If none, then what field am I willing to learn? Does remote marketing fit in with my daily schedule? How experienced am I in marketing? Will I be applying to remote digital marketing jobs entry level, or am I experienced enough to take on advanced tasks?

Your answers to the above questions would shape how you approach your career in remote digital marketing. If you are a novice with no experience in marketing jobs, your first step is finding what field interests or appeals to you the most. Marketing is a broad field, and you’ll have endless career options, however, you should note that most high-end marketing jobs require an educational degree in marketing. Once you’ve selected your path, it’s time to widen your knowledge by taking relevant training courses or even a remote digital marketing internship.

Once you have a keen knowledge of your chosen field, look for companies and businesses in need of people with your expertise. Ask friends, and ask for recommendations from your course trainers and enlist yourself on freelance platforms. Check the requirements of every position you are applying to and ensure you meet them.

Still, the remote work market can be highly competitive and unforgiving to newbies, so how do you further boost your chances of finding jobs? The quickest and most effective way is by being flexible with your pricing. Lowering your rates when starting out is your best chance of convincing a potential employer to pick you over an expert with a better CV.

At this stage, you should be getting your first steady stream of remote digital marketing jobs. Remember, stick to your field. If you are well versed in lead generation, apply for lead generation jobs; if you are an expert in brand marketing, apply to brand marketing jobs, and so on.

Once you’re a full-blown remote digital marketer with a steady income, it’s time to broaden your scope. Get some extra courses, learn new skills, and branch out into other marketing departments. Attend networking events to grow your contact base, start a blog or website, and once you’re convinced that your worth is well known on the market, begin adjusting your pricing to reflect your abilities and expertise.

Do remote marketing jobs in the US require you to pay taxes?

All remote workers in the US assume full control of their tax situation. The state considers all remote workers to be self-employed, and tax payoffs are fully your responsibility. Remote workers are usually required to pay their taxes to the state where their work is being performed (the physical presence rule for taxpayers). For example, a remote worker in Alabama working for a company in Nebraska will pay his taxes to the state of Alabama, while the company will pay its own taxes to Nebraska.

Do remote digital marketers sign contracts?

Just like a marketer in the office, remote digital marketers often sign law-binding contracts with clients and employees. A typical remote worker’s contract will include a job description, time frame, payment terms, as well as other working conditions.

Top 10 MOOCs and Training Courses for Digital Marketers

Taking a training course is highly recommended and often required for remote jobs. It’s a quick way to advance your knowledge and expertise in a particular marketing field and learn new skills. There’s a lot of top-notch digital marketing courses, so let’s run through some of the best.

Google (Digital Garage)

Google’s Digital Garage is a free online course platform that offers numerous courses on a wide range of subjects related to business and career development. Their digital marketing courses, however, are some of the best free courses a trainee can ask for. Digital marketing is covered in detail and takes you through the fundamentals of digital marketing, how to start a digital marketing business, and all the way through advanced marketing techniques. The certificate you get upon completion is accredited by the Interactive Advertising Bureau Europe and the Open University, which vastly improves your remote digital marketing job opportunities.

Market Motive (Masters in Digital Marketing)

Market Motive is one of the pioneers of digital marketing, remote marketing, and MOOC courses. “Masters in Digital Marketing” is a lengthy program, taking you through various marketing courses aimed at making you an expert on remote marketing by the time you are done. This paid program takes you through everything from the fundamentals of marketing to advanced marketing analytics, partner marketing, and much more. The program has over 250 hours of e-learning content with a Master’s certificate available at the end, which, when included in your resume, can increase your chances of landing one of the top online digital marketing jobs.

Simplilearn (Digital Marketing Specialist Program)

This program aims to turn students and newbies into industry-ready specialists in the top eight digital marketing domains. With Simplilearn, you will get access to the highest quality e-learning content, exams, and much more. It’s a paid program, but it’s totally worth the price, and you’ll receive a Master’s certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist once your training is over, giving your chances of landing top remote digital marketing manager jobs and projects.

Lynda.com (Marketing Tutorials)

Marketing Tutorials might be a paid course, and a costly one at that, but it’s worth every penny. Marketing Tutorial’s specialty is its detailed video courses — standalone training videos take you through just about every facet of digital marketing, and its emphasis on video tutorials and detailed exhibits makes it a great choice for beginners and newbies although experienced marketers will also find it helpful. There are lots of certificates accompanied by Marketing Tutorials, which makes it a great course to boost your CV and career prospects.

Udacity (Digital Marketing Nanodegree)

Udacity’s Nanodegree program rivals any other course on this list in terms of how much you learn during the tutorial period. This program is a full-feature training experience designed to prepare you for a successful career in digital marketing. You will be taught how the whole digital marketing ecosystem functions, as well as the requirements of being a remote digital marketer with temporary remote digital marketing jobs being an optional part of your tutorial and pre-graduation process. Digital Marketing Nanodegree is a paid program, and it takes you through topics such as digital marketing fundamentals, social media advertising, SEO, email marketing, and lots more.

Simplilearn (Advanced SEO Program)

Advanced SEO programs are all about teaching you the ropes of some of marketing’s most important fields: SEO and inbound marketing. SEO is the most in-demand skill in the digital marketing world, and this course aims at making you an industry-ready SEO specialist. You’ll be taught various facets of SEO like link building, content marketing, on-page SEO, and market analytics. Graduates of this course will be positioned for top marketing jobs such as content marketing specialists, SEO manager, and much more.

FutureLearn (Digital Marketing for Success)

FutureLearn’s “Digital Marketing for Success” is a quick way to learn the ropes of remote marketing. It’s a perfect program if you are looking to gain knowledge on the basics of marketing in no time at all; particularly useful for remote marketing jobs. Sponsored by RMIT University, the program lasts just 4 weeks and takes you through everything digital and business marketing with a paid certificate at the end of the program.

American Marketing Association (Digital Marketing eLearning Certificate Modules)

AMA designed this course for beginners with no experience or very little knowledge of digital marketing, and it’s basically a run-through of the fundamentals of digital marketing. This course takes no more than an hour and runs you through the basics of social media marketing, email marketing, content marketing, market analysis, and a few more facets of digital marketing. The program isn’t as comprehensive as the others on this list but is a great way of knowing the basics before moving on to more advanced courses, and it’s a highly recommended course for beginners.

Class Central (Integrated Marketing Communication)

If you see your marketing future in communications or you are looking to apply for remote digital marketing communications jobs, then this course by Class Central is exactly what you need. This course is all about marketing communications and how you can use your digital marketing campaigns to maximize your communication strategies. You will learn how to plan and execute marketing communication strategies and how to combine other marketing assets and practical information to make better marketing communication decisions.

Coursera (Digital Marketing Specialization)

The content of this course is a lot more advanced, and it focuses more on new aspects and ideas in digital marketing like 3D painting, SEO, and market analytics. The course teaches you the foundations of these, and there is a lot of emphasis on video analysis and practical learning. This course offers a solid certificate that’s part of the University of Illinois Master of Business Administration degree program.