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Paid Media Strategist


Entry Level


$40.568 - $70.337

26 Nov → 26 Dec

InterActive Financial Marketing Group

Richmond, VA, USA

About Company

InterActive Financial Marketing Group helps auto dealers and finance companies acquire customers ready to purchase a vehicle with financing. IFMG has distributed over 5 million online auto finance applications since 2002. Brands include,,, and 1-800-Car-Loan.
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Job Description

Paid Media Strategist is a key member of our rapidly growing organization. This role is responsible for building and executing successful Facebook, Instagram, TikTok, and other paid social media campaigns. The right individual will bring a collaborative and goal-oriented work style, combined with paid social digital marketing expertise to proactively position advertisements to the ideal audience. While not a requirement, experience working with HEC restrictions and driving website conversions is a huge plus!

EQUAL-OPPORTUNITY EMPLOYER: Interactive Financial Marketing group is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, or veteran status.

Employees can work in the office or remotely in most locations in the US. Remote employees will need to have a professional setting and reliable internet at home to host video meetings with internal employees.

Job Responsibilities

  • Build and execute a Facebook and Instagram advertising funnel inside of Facebook Business Manager
  • Define, monitor, and analyze trends and KPIs
  • Develop a paid social strategy based on specific goals
  • Actively test and analyze targeting criteria, ad creatives, landing pages, and bid strategies to drive results
  • Communicate performance results and strategy recommendations
  • Identify, maximize, and present new opportunities for growth
  • Create compelling and fresh content that drives conversions
  • Collaborate with team to generate videos, copy, and other unique media components

Requirements / Qualifications

  • 2+ years prior experience with managing budgets in Facebook Ads of at least $200k+ per month
  • 2+ years professional strategy communication (written and verbal)
  • 1+ years experience working in lead generation
  • 1+ years experience advertising with HEC restrictions
  • Experience managing multiple accounts/campaigns simultaneously
  • Track record of hitting goals and growing a business/businesses

Benefits/What We offer

  • Flexible PTO Policy: Approval but Freedom
  • Medical, Vision, and Dental Insurance
  • 401k
  • Short & Long-term Disability
  • Accident and Critical Illness Coverage
  • 10 Paid Holidays Per Year

How To Apply

Apply through GoRemotely.

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