Sr. Search Engine Marketing

Full-Time/Part-Time

Senior Level

Remote

Not defined

22 Nov → 22 Dec

Cozymeal

San Francisco, CA, USA

About Company

Cozymeal is the leading global marketplace featuring the best culinary experiences and products, including top-rated cooking classes, private chef experiences, culinary tours, chef-curated cookware, free recipes + videos, city guides and more!
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Job Description

We are looking to hire a world-class Sr. Search Engine Marketing (SEM) Manager who will be responsible for the management of our Google AdWords and Bing Ads campaigns, in particular, our Google Shopping ads.

Job Responsibilities

  • STRATEGY DEVELOPMENT: Develop strategies to increase visibility and drive customer acquisition across our online/paid customer acquisition channels.
  • CAMPAIGN OPTIMIZATION: Keyword optimization, A/B testing different ad creative, bid optimization & more.
  • CAMPAIGN REPORTING: Report on campaign performance, maintain overall return on ad spend (ROAS) goals & more.
  • Responsible for managing the company's Google Adwords and Bing campaigns.
  • Responsible for managing the company’s Google Shopping ads.
  • Ensuring brand consistency across all creative development, branding and messaging.
  • Evaluating the performance of all marketing campaigns and assessing ROI and KPIs.
  • Monitoring market trends, researching consumer markets and competitors’ activities to identify key opportunities and act with urgency against these.
  • Working with creative designers to develop content, including copywriting, for marketing initiatives and brand materials.
  • Managing the marketing budget.

Requirements / Qualifications

  • B.A. or B.S. or equivalent degree
  • 5 - 10+ years of experience as an SEM Manager.
  • Extensive experience with running Google and Bing ads
  • Extensive Google Shopping ads experience
  • Experience with Google Analytics
  • Experience with keyword research and keyword optimization
  • Outstanding written and spoken communication skills
  • Experience working at an agency in an SEM role is highly desired (but not required)

Benefits/What We offer

  • Work anywhere in the US (we are 100% remote team)
  • Competitive pay
  • Opportunity to grow within the organization and learn from some of the best in the industry
  • Great work environment with a strong and friendly team of co-workers

How To Apply

Apply through GoRemotely.

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