Digital Marketing Specialist

Digital Marketing Jobs Marketing Jobs

Full-Time

Mid Level

Remote

Not defined

01 Jun → 01 Jul

Lumenad

Missoula, MT, USA

About Company

Lumenad is a software company whose technology enables marketers to be more agile, strategic and transparent with how they manage media spend. We call it Advertising Intelligence software; It uses a method validated by industry experts that streamlines ad data organization, standardization and insights.
View Company Profile

Job Description

The Digital Marketing Specialist will own the execution and optimization of the Lumenad paid advertising strategy. This individual will have a background in the different paid ad platforms and the set-up, launch, and reporting processes of each. This role will also own the social media accounts and community engagement strategy for Lumenad.

The ideal team member is a go-getter. While they specialize in digital advertising, they are actively seeking to grow into a holistic marketing professional. They’re not afraid to ask for guidance but also look to actively push our team forward in areas in which they specialize. They thrive in a fast-paced environment and love crunching the numbers to understand how our team and go-to-market strategy can be better. This role reports to the Vice President of Marketing.

Job Responsibilities

  • Own the creation, launch, and reporting of all Lumenad ad campaigns
  • Be the Lumenad marketing team’s expert on using the Lumenad software
  • Report on ad campaign performance and make recommendations on how to better use paid ads to reach team goals
  • Own the Lumenad social media accounts—creating a calendar of posts/content, engaging with our online communities, and using them to fuel activity and conversation around our brand and product
  • Support the Product Marketing Manager by providing insight on the Lumenad platform and how users interact and find value with our product
  • Work with the Marketing Designer to provide feedback on ad creative and optimize visuals for better campaign results
  • And other duties as needed to evolve this position

Requirements / Qualifications

  • 2+ years experience in the creation and execution of digital advertising campaigns across multiple platforms
  • Deep understanding of Google Analytics, social media ad platforms, DSPs, and Google Ads
  • Extensive knowledge of the Lumenad platform
  • Familiarity with general organic social media principles
  • Stellar reporting and number crunching skills
  • Innovative mindset with a passion for bringing forth new ideas and process improvements
  • High degree of personal accountability, diligence, and proactivity
  • You have the ability to give and receive direction and constructive criticism

How To Apply

Apply through GoRemotely.

View similar jobs